Ecommerce Fulfillment: Three Vital Strategy Brands Use to Win Loyal Customers

The digital age has made us all more impatient, and we expect technology to speed up processes. Customers who shop online demand speed in everything- from online searches and checkout processes to customer service responses. Smart shoppers also look for value for their money and want the shortest delivery times and the cheapest shipping prices. Customer expectations about shipping costs and speeds are continuously changing due to Amazon Prime and other retail corporations adopting the method of free 2-day shipping.

Did you know: 

  • If shipping, taxes, and other expenses are too high, 61% of customers will abandon their purchase.
  • 53% of consumers indicate that delivery time is a key consideration when examining their online orders.
  • If they had a bad delivery experience, 38% of customers said they would never purchase with that retailer again.
  • 25% of customers have changed their minds about an order due to slow delivery times.

What is Ecommerce Fulfillment?

Ecommerce order fulfillment is the procedure that ensures customer orders can be fulfilled. This involves managing the supply chain, storing your inventory, “picking and packaging” the products, and shipping the orders to the consumer, just like managing a small business.

Business-to-business (B2B) orders and business-to-consumer (B2C) orders are covered by ecommerce order fulfillment. The e-commerce corporation itself may conduct the process internally or outsourced to a third-party logistics.

Creating a Strategy for Order Fulfillment

A solid strategy must be behind Ecommerce order fulfillment, especially if you want to expand your company. Good planning is essential to ensure the infrastructure, systems, processes, and personnel you’ll need for success.

1. Location is significant.

The location of your order fulfillment center, and the size of your storage area, are one of the most crucial aspects of satisfying client expectations for delivery costs and times.

Customers value both economical and quick shipping alternatives, so tailoring your fulfillment strategy to your customers’ locations will enable you to serve the greatest number of customers at the lowest possible cost.

For instance, unless buyers are ready to pay much extra for expedited delivery, it may take some time for orders to be shipped from abroad to US customers and that is a downside.

2. Integration of technology

Software that connects easily with ecommerce platforms and online marketplaces may help manage orders across sales channels without the need for manual uploads or duplicate data entry.

Thus, as soon as a customer places an order online, fulfillment personnel can be instantly informed and begin to pick, pack, and ship the requested items to the customer. The platform or marketplace can send tracking information back and share it with the customer.

3. Free 2-day shipping

Free 2-day delivery encourages customers to complete their purchases, helps lessen the cart-abandonment rate and increases the number of people who visit your checkout page.

If your product is inexpensive, covering the delivery cost will cost you money, but raising the price may drive customers away.

A free 2-day shipping strategy is frequently the most effective for more expensive items or companies with customers who typically spend more money on an average.

Making a Decision Regarding the Ecommerce Order Fulfillment Model

Making the best decision for order fulfillment will depend on a number of elements, such as the volume of orders, the products you offer, the level of self-management you desire, and more.

In order to meet client expectations, you must understand:

  • The overall process for filling online orders.
  • The fulfillment model which is most appropriate for your company.
  • How to run your organization strategically.

With this, you should be able to manage any challenges you face along the way. 


How to Choose the Ideal Warehousing & Distribution Services for Your Business?

Good warehousing plays an incredibly important role in enabling a seamless worldwide supply network in the current global marketplace.

The surge in eCommerce has transformed the way the customers place an order and created immense pressure on retailers and distribution centres for eCommerce order fulfilment.

Thus, there’s an increased demand for the right warehousing and distribution solution!

Besides considering basic storage services, you must look for a solution that provides optimal safety for your products in transit.

1. Look for a Partner that Simplifies Your Inventory Surges

If your product flow changes frequently, you’ll need a warehouse and distribution centre strategy that gives your supply chain more flexibility. If you’re lucky enough to forecast those spikes, flexibility will still be beneficial.

You may make modifications on the fly with flexibility. Can you easily scale up when those seasonal jobs come back around?

A warehouse network that has demonstrated agility, even the ability to anticipate changes, will be able to manage inventory cycles and enhance the speed with which your products are delivered to your consumers.

2. Don’t Forget to Check the Company’s Profile

Is there anyone in the firm who knows the current warehousing clients? What is the average square area occupied by each of those clients? Suppose the warehouse has 40+ customers who only use a small portion of the space. In that case, this is a red flag. The warehouse has the experience to attract larger corporations with far more sophisticated criteria for commanding and maintaining larger square footage usage.

3. Check How Well They Leverage Inventory Management Opportunity

Maybe the finest storage and distribution plan is one that requires no thought. One that is so efficient that you can concentrate on expanding your core business.

In the life cycle of your inventory, your warehouse partner should assess chances for improvement. They must look into every aspect of your product flow, such as sourcing, storage, pick, pack, distribution, order fulfilment and replenishment, and return management.

When you cooperate with your warehouse management staff, you can ensure that they thoroughly understand your inventory and business requirements.

4. Don’t Overlook their Technology

What type of warehouse management system do the owners use? Is it possible to integrate the company’s system for processing orders and control the supply chain with theirs? What kind of handling equipment are they employing?

Suppose the company has several product lines with various SKUs. In that case, it may need to look for warehouses that can integrate modern robotics or sorting technology like conveyor belt systems to reduce human error while loading trucks.

5. Consider their Delivery Speed

What matters for a company at the end of the day? Customer satisfaction is important. Client happiness leads to customer loyalty, which leads to business growth.

Extended order times and next-day delivery for your consumers are two warehouse and distribution tactics that could set you apart from the competition.

Work with a warehouse that can help you combine logistics services and dependable transportation into your distribution plans. When you choose the greatest strategy, you may rest assured that your fast-moving freight is picked up late in the day and delivered the next day.

ConclusionWhen you consider these aspects before selecting an eCommerce order fulfilment partner, you may dramatically reduce your transportation and warehousing risks.

The Importance Of Warehouse Management Systems

Exploring the warehouse of businesses is essential to grow and experience expansion. A warehouse management system is a kind of software application for supporting day-to-day operations. It helps in day-to-day functions like inventory tracking and stock locations. The inventory management services help in fixing so many challenges. Many people face so much competition that you need these management services. 

Benefits of Warehouse Management Systems

  1. Improving data visibility

Inventory management is so important for allowing quick transfer of data. When you are connected to a central warehouse, it helps in the keeping track of assets and goods in your organization.  This way you will know what is going on in your business. Business Intelligence is good for maintaining a competitive edge in the business. 

It provides a tune-in for marketing efforts for boosting conversions while increasing profits. The information collected is useful for the marketing teams. 

  1. Preventing too little or too much stock

Inventory managers keep up with the stock inventory. They know the proper levels of maintaining stock. Too many products make it hard to keep up with the valuable stock in the warehouses. Many inventory systems use algorithms for the company data. They collect all kinds of reorder points for managing the inventory properly. 

  1. Providing efficient labor management

Another important advantage of warehousing and distribution is labor management. It helps in free packing and storing items using the right employees. Additionally, it helps in setting candidates with the right expertise level. The warehouse management knows how to move forward with the employees. 

When the work is done systematically, the employees have a better understanding of what they must do. Managers can identify the strengths and weaknesses of the employees. 

  1. Providing outbound fluidity

The warehouse management systems help in increasing the overall efficiency of the works. They help in scheduling and storing the management tools. The supplier provides the best time and shipment retrieval on the current needs of customers. It also helps in outbound transportation. 

  1. Increasing the employee morale

The warehouse systems help in providing structure in the workplace both internally and externally. Further, it provides real-time feedback to the managers with a constructive understanding of the ideas. It also helps with measuring and improving to allow healthy competition among the competitors in the markets. 

The turnover is quite fast with using the inventory management systems. It helps to improve the track records of the stock present. You will know when you are running low in stock or when there are damaged goods present. It helps in creating a faster inventory turnover for the companies to prosper. By improving the record accuracy, it helps to reduce the lead times while providing the need for safety. 

When you have enough storage in the warehouses, you can keep more products. You can organize everything in a better way. A warehouse management system helps in locating the items to sell-by date or receiving and assembling. 


Warehouse management systems are so productive and efficient to use. So, the businesses should convert as soon as possible. Only then can they move ahead in the business and earn profits.

How To Choose A Warehousing Solution Wisely?

 is vital. We know you are still confused on what to do next; hence we are here to resolve this issue completely. 

Following are a few ways about choosing a robust warehousing solution provider effectively. 

  1. Identify your requirements. 

As we already mentioned in the introduction, you are supposed to do an in-depth analysis of your requirements. What kind of storage system will you require? How much space will you need, and what is the period of this facility? How many charges can you afford to spend? Which goods will you be storing because you might need separate solutions depending on the type of products? 

So, the key to choosing a warehousing solution is identifying your requirements with the help of your team and partners. Brainstorm a few ideas on the budget and the type of storage you will require. Several solutions are hidden in this brainstorming session itself and will be revealed soon. 

  1. Ask for special services. 

Many warehouses do not offer special facilities for storing and warehousing perishable products or goods requiring special care and attention. But some third-party providers certainly offer this benefit as they understand the type of care needed by perishable and flammable goods. If you find a versatile warehouse provider offering these solutions under one roof, you should certainly consider them. They need to have trained staff, systems to overcome fire and other unforeseen situations, and risk-fighting measures. 

Some warehouses offer only cold-storage spaces; you can opt for such specialized services if you do not find the generic ones comfortable. But as you search for warehousing and distribution providers, we suggest asking them in detail about their niches and specialties. 

  1. Discuss the budget. 

If you have seasonal goods to be stored, such as dairy products and exotic fruits, then money is the important constraint. It will become an expensive task to store goods in a storage facility during the off-season period. Hence, we suggest opting for contract warehouses and discussing with them enough about your requirements. You do not need to pay for the whole time when you don’t have sales. You can set a budget aside and convey it to the warehouse provider and find a proper solution. 

  1. Know more about the software they use. 

Gone are the days when warehouses were all about dingy spaces with a lot of paperwork. Now, you can find a hi-tech warehouse that utilizes fulfilment software and technology to process all the activities. When you approach a warehouse, understand their technology by asking appropriate questions. Since several tasks are automated these days, you can easily find a convenient provider. You can seek all the order fulfilment processes tracked and automated in real-time, and it’s the best thing. 

In conclusion, you need to consider and discuss the above things while choosing a warehousing solution. It will automatically be a wise decision.

Mistakes people make while hiring warehousing services

Apart from low-priced warehouses, there are several parameters on which you can pick warehousing services. It doesn’t have to be the lowest-priced warehouse. It can charge you at an average rate yet provide the best services ever. However, people make rookie mistakes and end up with a dysfunctional warehouse that doesn’t serve you what you require. 

Following are the follies you need to avoid if you want to optimize warehousing services and hire the most appropriate one for your business inventory needs: 

  1. Choosing more paperwork for simplicity. 

Commonly, people go for small-sized warehouses thinking they follow a simple procedure to store your inventory and complete the paperwork. You cannot expect decency in every small warehouse. In some small warehouses, the paperwork process is cumbersome and tedious, leaving you in a state of mess. To avoid such redundancies, it is advisable to go for a warehousing service with an effective workflow application in place. You should focus on eliminating the paper processes and saving money instead. 

  1. Not paying attention to cleaning and housekeeping services. 

A warehouse holds your valuable inventory, and you cannot afford to keep them in an unclean and unhygienic place. In some warehouses, you can find no proper cleaning staff or procedures adopted. They are full of mess, dirt, and clutter, and that is a severe threat to your valuable inventory and goods. It is advisable to check the housekeeping and cleaning practices adopted by a warehousing organization for their customers. If a warehouse does not have such essential elements, it implies they do not care for your belongings and are not serious about your goods. 

Hence, while shortlisting, it is advisable to have a personal check on the warehouse conditions. Ensure that they tidy and clean a bit at the end of every day or shift and have trained housekeeping staff to carry out the relevant duties. 

  1. Not holding the right amount of inventory. 

Even if there has been enough awareness and education about the right inventory management services, business owners still make the rookie mistake of holding excess inventory. You need to focus on making your supply chain lean and not hope for more profits if you save more inventory in the warehouse. 

You will obviously need to be educated about effective supply chain and warehousing and fulfilment. On top of it, you will need an experienced warehouse service provider to make you understand your specifications more clearly. 

  1. Not discussing the charges initially. 

If you discuss charges and negotiate at the time of the final hiring stage, you can land in a chaotic situation. This isn’t the right time to seek quotes and negotiate prices. You need to know the charges in advance as you enquire about warehousing services. Ask for a free quote, and a reliable warehousing service provider will be happy to provide you with the same. 

In a nutshell, you can save costs and time by not committing the above mistakes and being mindful of your warehousing practices.